History of Selfridges
Selfridges, a prominent chain of high-end department stores in the United Kingdom, was founded by
American retail magnate Harry Gordon Selfridge. The first Selfridges store opened on March 15, 1909,
on London's Oxford Street, an area that would become synonymous with luxurious shopping experiences.
Harry Selfridge's vision was to create a retail environment that was more than just a place to
purchase goods; he wanted it to be an exciting destination. The store revolutionized the shopping
experience by offering a wide range of products, from clothing and accessories to food and
furniture, all under one roof. Selfridge introduced innovative marketing techniques and customer
service strategies, such as elaborate window displays, in-store events, and a focus on customer
satisfaction, which helped establish the store as a leading retailer.
Over the decades,
Selfridges has expanded its presence with additional stores in other major UK cities, including
Manchester and Birmingham. The brand has continued to uphold its founder's commitment to innovation
and excellence. In recent years, Selfridges has embraced sustainability and experiential retail,
offering customers unique experiences such as art installations, exclusive product launches, and
pop-up shops. The company's dedication to blending retail with entertainment and cultural engagement
has kept it at the forefront of the industry, attracting millions of visitors annually. Selfridges
remains a beloved and iconic institution in the UK, symbolizing the evolution of modern retail.