History of Fendi
Established in 1925 in Rome, Fendi began as a boutique specializing in fur and leather goods. It wasn't until Karl Lagerfeld's tenure in 1965 that Fendi gained global recognition, known for its innovative designs and iconic pieces like the 'Baguette' handbag. Acquired by LVMH in 1999, Fendi continues to embody Italian luxury under the creative direction of Silvia Venturini Fendi, maintaining its reputation for exquisite craftsmanship and timeless elegance.