History of Rare Beauty by Selena Gomez
Rare Beauty is a makeup brand founded by Selena Gomez, the renowned singer, actress, and producer,
known for her work in the entertainment industry. Launched in September 2020, the brand quickly made
waves for its mission to promote self-acceptance and inclusivity. Gomez's vision for Rare Beauty was
to create a line of beauty products that not only enhanced one's physical appearance but also
empowered individuals to embrace their unique qualities and imperfections.
At the core of
Rare Beauty's philosophy is the belief in the power of self-expression and the celebration of
diversity. The brand's initial product lineup included a range of cosmetics such as foundation,
concealer, blush, and lip products, all designed to be versatile, easy to use, and suitable for all
skin tones. One of the standout features of Rare Beauty products is their lightweight formulas that
allow for buildable coverage, catering to individuals who prefer a natural look as well as those who
enjoy experimenting with bold makeup styles.
Since its inception, Rare Beauty has gained
widespread acclaim for its commitment to mental health awareness and advocacy. Selena Gomez, who has
been open about her own struggles with mental health, established the Rare Impact Fund as part of
the brand's mission to destigmatize mental illness and provide resources to underserved communities.
A percentage of Rare Beauty's sales goes toward supporting the fund, which aims to raise $100
million over the next 10 years to improve access to mental health services. Through its innovative
products and impactful initiatives, Rare Beauty continues to leave a lasting impression on the
beauty industry and beyond, inspiring individuals to embrace their uniqueness and foster a more
inclusive society.