History of Outbrain
Outbrain is a prominent advertising technology company founded in 2006 by Yaron Galai and Ori Lahav.
It pioneered the concept of native advertising, which seamlessly integrates sponsored content into
the user's natural online experience. Initially launched in Israel, Outbrain quickly expanded its
reach globally, becoming a key player in the digital advertising industry.
The company's
platform serves as a content discovery network, allowing publishers to promote their articles and
websites alongside organic content recommendations on major media websites. Outbrain's algorithms
analyze user behavior to deliver personalized content recommendations, thereby enhancing user
engagement and driving traffic for publishers.
Over the years, Outbrain has grown through
strategic acquisitions and partnerships. It merged with Taboola in 2021 to create a powerhouse in
the digital advertising space, leveraging their combined expertise to provide more comprehensive
advertising solutions. Outbrain continues to evolve its platform and services, maintaining its
position as a leader in content discovery and native advertising technology.