History of Protex
Protex is a brand of antibacterial soap and personal care products developed by Colgate-Palmolive.
Launched in 1985, Protex quickly became known for its antibacterial properties, making it a popular
choice for consumers seeking to protect against germs and maintain personal hygiene. The brand's
formulation includes triclocarban and other antimicrobial agents, which have been effective in
reducing bacteria on the skin.
Over the years, Protex has expanded its product line to include
various bar soaps, liquid hand soaps, and body washes, catering to diverse consumer preferences and
needs. Its marketing has emphasized health and cleanliness, aligning with global concerns about
hygiene and disease prevention. The success of Protex can be attributed to Colgate-Palmolive's
strong distribution networks and effective branding strategies, which have helped establish Protex
as a trusted name in many households worldwide.