History of Hello
The 'Hello' brand, part of Colgate-Palmolive, was originally founded in 2013 by Craig Dubitsky, an
entrepreneur known for his innovative approach to personal care products. The brand was created to
offer a friendly, natural, and eco-friendly alternative in the oral care market. Hello's products,
including toothpaste, mouthwash, and toothbrushes, are characterized by their use of natural
ingredients, attractive design, and commitment to sustainability, avoiding artificial sweeteners,
dyes, and sulfates.
In January 2020, Colgate-Palmolive acquired Hello Products, Inc., further
expanding its portfolio with a focus on younger and more health-conscious consumers. This
acquisition allowed Colgate to tap into the growing demand for natural and environmentally friendly
products, aligning with broader trends in consumer preferences for clean and transparent personal
care options.