History of Fairy
The history of Fairy, a well-known dishwashing liquid brand by Procter & Gamble (P&G), dates back to
its inception in the 1950s. Initially launched in the United Kingdom, Fairy quickly became a
household name due to its effective cleaning power and long-lasting suds. Over the decades, the
brand expanded its range to include various scents and formulations, catering to diverse consumer
preferences. Fairy's iconic green bottle and distinctive logo have made it a recognizable brand in
many countries.
As a product of Procter & Gamble, Fairy benefits from the company's
extensive
research and development capabilities. P&G, a multinational corporation with a rich history dating
back to 1837, has consistently focused on innovation and quality in its product lines. Fairy's
success can be attributed to P&G's commitment to understanding consumer needs and continuously
improving their offerings. Today, Fairy remains one of the leading dishwashing liquid brands
globally, known for its reliability and effectiveness in cutting through grease and grime.