History of Air Wick
Air Wick, a leading brand in home fragrance products, was introduced in 1943 in the United States.
Initially developed by Reckitt Benckiser, Air Wick provided consumers with a solution for
maintaining pleasant indoor environments through air fresheners and deodorizers. The brand quickly
gained popularity for its innovative approach to air care, offering a variety of scents and products
designed to mask unpleasant odors and create a more inviting atmosphere in homes and businesses.
Throughout the decades, Air Wick expanded its product line to include a wide range of air
freshening solutions, such as aerosols, plug-in air fresheners, automatic sprays, and scented
candles. The brand's continuous innovation and adaptation to consumer preferences helped it maintain
a strong market presence. Notably, Air Wick's introduction of essential oils and nature-inspired
fragrances catered to the growing demand for more natural and holistic home care products. Today,
Air Wick is a global brand available in over 60 countries, known for its commitment to enhancing
indoor environments with high-quality, diverse, and appealing fragrances. Its ongoing efforts in
sustainability and eco-friendly practices reflect the brand's dedication to meeting contemporary
consumer values and environmental standards.