History of Ahava
Ahava is a skincare brand renowned for harnessing the therapeutic properties of the Dead Sea, one of
the most mineral-rich bodies of water on Earth. The brand's origins trace back to the 1980s when
Ziva Gilad and a team of researchers discovered the powerful benefits of Dead Sea minerals for skin
health. Founded in Israel in 1988, Ahava quickly gained recognition for its innovative approach to
skincare, drawing upon ancient remedies and modern science to create effective products.
Ahava's formulations often feature minerals like magnesium, calcium, potassium, and sodium, which
are known for their ability to hydrate, nourish, and rejuvenate the skin. The brand's commitment to
sustainability and ethical practices has also been a cornerstone of its identity, with efforts to
minimize its environmental footprint and promote responsible sourcing. Over the years, Ahava has
expanded its product line to include a wide range of skincare solutions, including cleansers,
moisturizers, masks, and serums, all designed to address various skin concerns and promote a radiant
complexion. With a focus on natural ingredients and proven efficacy, Ahava has become a trusted name
in the skincare industry, beloved by customers worldwide for its ability to deliver visible results
while honoring the natural beauty of the Dead Sea.