History of The Wonderful Pistachios
Wonderful Pistachios, a prominent brand within The Wonderful Company, has its roots in California's
San Joaquin Valley, where the Resnick family began cultivating pistachios in the 1970s. The
Resnicks, Stewart and Lynda, recognized the potential of this nutrient-rich nut and invested in
modern farming techniques to enhance production and quality. In 1998, the brand was officially
launched, positioning itself as a premium snack option in the growing health-conscious consumer
market.
From the beginning, Wonderful Pistachios distinguished itself through its commitment to
quality and sustainability. The company adopted environmentally friendly farming practices, such as
drip irrigation and soil conservation, to ensure the long-term health of the pistachio orchards.
These efforts not only contributed to the product's superior taste and quality but also aligned with
the brand's mission of responsible agriculture. As a result, Wonderful Pistachios gained recognition
for its delicious flavor, high nutritional value, and commitment to sustainability.
In the
years following its launch, Wonderful Pistachios experienced rapid growth, driven by innovative
marketing strategies and product diversification. The brand became well-known for its eye-catching
advertising campaigns, which included the popular slogan 'Get Crackin’!' and memorable television
commercials featuring humorous characters and celebrity endorsements. This marketing approach
successfully captured consumer attention and helped establish Wonderful Pistachios as a leading
snack brand in the competitive nut category.
Today, Wonderful Pistachios is recognized as one
of the best-selling pistachio brands in the United States and continues to expand its product
lineup. With a focus on innovation, the brand offers a variety of flavors and formats, catering to
diverse consumer preferences. Through its commitment to quality, sustainability, and responsible
sourcing, Wonderful Pistachios remains a beloved choice for health-conscious snackers, solidifying
its legacy as a pioneer in the pistachio industry.