History of Teem
Teem is a product of PepsiCo that was introduced as a premium line of flavored sparkling water.
Launched in 2015, Teem was designed to offer a refreshing alternative to traditional soft drinks,
aligning with the growing consumer demand for healthier beverage options. It featured a variety of
fruit flavors without added sugars or artificial sweeteners, reflecting PepsiCo's commitment to
expanding its portfolio of wellness-focused products.
Despite its innovative approach, Teem
faced stiff competition in the crowded sparkling water market. The brand aimed to capture a niche
segment of health-conscious consumers seeking flavorful yet low-calorie drink options. Over time,
however, PepsiCo decided to refocus its strategy and streamline its product offerings, leading to
the discontinuation of Teem. The move was part of a broader effort to optimize the company's
beverage portfolio and concentrate on more successful brands and emerging trends in the beverage
industry.