History of Tang
Tang, a popular powdered drink mix, has a fascinating history tied to Mondelēz International, one of
the world's largest snack companies. The story of Tang begins in the 1950s when it was created by
food scientist William A. Mitchell while working for General Foods Corporation. Originally
formulated for the space program, Tang gained widespread popularity after astronaut John Glenn's
Mercury flight in 1962, when he drank it in space. This association with the space program
catapulted Tang into a cultural icon, symbolizing the futuristic and adventurous spirit of the era.
In 2007, Mondelēz International acquired Tang as part of its portfolio of brands, adding to
its extensive lineup of snacks and beverages. Mondelēz's global reach and marketing prowess further
propelled Tang's popularity, particularly in emerging markets where it became a staple beverage for
many households. With its tangy flavor and easy preparation, Tang continues to be a beloved beverage
choice worldwide, offering consumers a convenient and tasty way to stay refreshed. Through
Mondelēz's stewardship, Tang has evolved from its origins as a space-age novelty to a household name
enjoyed by millions around the globe.