Is Snuggle on BDS List?

Boycott

Snuggle has to be boycotted

Snuggle is a brand of Henkel

Henkel is investing in Israeli technology by backing Feelit, a company rooted in Israel.

Proof

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Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of Snuggle

The Snuggle brand, owned by Henkel, has a rich history that dates back to 1983 when it was first introduced in the United States. Snuggle quickly gained popularity as a fabric softener that provided long-lasting freshness and softness to laundry. Its iconic blue teddy bear mascot became synonymous with comfort and cuddliness, reinforcing the brand’s message of softness.

Over the years, Snuggle has expanded its product line to include various scents and formulations, catering to different consumer preferences. In 2005, Henkel acquired the Snuggle brand as part of its strategy to strengthen its position in the laundry care market. Since then, Henkel has continued to innovate and improve the Snuggle product line, maintaining its reputation as a trusted name in fabric care.

Today, Snuggle remains a well-loved brand, known for its quality and commitment to providing soft, fresh-smelling laundry experiences. Its products are available in various forms, including liquid fabric softeners, dryer sheets, and scent boosters, meeting the diverse needs of consumers worldwide.