History of Schwarzkopf
Schwarzkopf is a prominent brand under the Henkel umbrella, specializing in hair care and styling
products. The brand has a rich history that dates back to 1898 when Hans Schwarzkopf, a chemist,
opened a small drugstore in Berlin. The company initially focused on developing and selling his own
brand of perfumes and hair care products.
The breakthrough for Schwarzkopf came in the 1920s
when they developed the first liquid shampoo. This innovation revolutionized the hair care industry
and established Schwarzkopf as a leader in the market. Over the decades, the brand continued to
expand its product line, introducing hair colors, styling products, and treatments that cater to a
wide range of hair types and needs.
In 1995, Schwarzkopf became part of the Henkel Group, a
global leader in adhesives, beauty care, and home care. Under Henkel's ownership, Schwarzkopf has
continued to innovate and expand its reach globally. Today, Schwarzkopf products are available in
over 60 countries worldwide, offering a diverse range of hair care solutions backed by decades of
expertise and innovation in the industry.