Is Safeguard on BDS List?

Boycott

Safeguard has to be boycotted

Safeguard is a brand of Procter and Gamble

Huge investments and support to Israel. Have a research and development center and invests Israeli-based companies as well. Strong economic support. Procter and Gamble opened an R&D center in Tel Aviv, Occupied Palestine, in which it invests $2bn annually.

Proof

Alternatives to Procter and Gamble Products

Supermarket own brand products. Eg. Morrisons

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Some other brands to boycott

KIMBERLY CLARK

In 1998, Kimberly-Clark received the Jubilee Award by the Israeli Prime Minister Netanyahu. This is the highest tribute ever awarded by the 'State of Israel' in recognition of those individuals and organizations, that through their investments and trade relationships, have done the most to strengthen the Israeli economy. Kimberly Clark Corp owns 49.9% interest in Israeli company Hogla (6/96) through America-Israel PaperMills $49.9m.

Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

History of Safeguard

Safeguard is a brand of antibacterial soap and hygiene products that has become a household name globally. Its history dates back to the mid-20th century when it was introduced by Procter & Gamble (P&G) in 1963. Safeguard was one of the first antibacterial soaps marketed to consumers, leveraging the growing concern over hygiene and germ protection. Initially, it was primarily targeted towards hospitals and healthcare facilities but later expanded its market reach to households.

In the following decades, Safeguard underwent various product innovations and marketing campaigns to solidify its position as a trusted brand in the hygiene industry. It introduced different variants such as bar soaps, liquid hand washes, and body washes, catering to different consumer preferences. The brand emphasized its ability to kill germs and prevent the spread of infections, tapping into growing awareness about health and cleanliness. Over the years, Safeguard has adapted to changing consumer needs and regulatory requirements, continuing to evolve its formulations and branding strategies to maintain relevance in the market.

Today, Safeguard remains a prominent name in the hygiene sector, with its products available in numerous countries worldwide. Its long-standing reputation for effectiveness against germs and commitment to promoting health and hygiene has contributed to its enduring success and recognition among consumers. Despite facing competition from other antibacterial brands and evolving consumer preferences, Safeguard continues to innovate and uphold its legacy as a trusted guardian of health and cleanliness.