Is Rockstar Energy on BDS List?

Boycott

Rockstar Energy has to be boycotted

Rockstar Energy is a brand of PepsiCo

It's Christian-American beverage comapny, but has a long and strong history of business with Israeli based SodaStream company. Pepsi bought Sodastream and has factories in occupied Palestine. We can say it's American but still has jewish-background. PepsiCo owns SodaStream and 50% of Sabra both of which had taken advantage of the Israeli occupation of Palestine.

Proof

Alternatives to PepsiCo Products

Supermarket own brand products, eg. Morrisons
Barr Drinks (owner of Irn Bru)

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Some other brands to boycott

Coca-Cola

Jewish founder and highly Israeli-supporting. From 1966 onward Coca-Cola has been a staunch supporter of Israel . In 1997 the Government of Israel Economic Mission honored Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years and for refusing to abide by the Arab League boycott of Israel. Coca-Cola operates a factory in the illegal Israeli settlement of Atarot, which is built in Occupied Palestine.

Danone

Highly Israeli-supporting and investing company. Danone invests millions into the israeli food start up scene.

Starbucks

Openly supported genocide. Howard Shultz is the largest private owner of Starbucks shares and is a staunch zionist who invests heavily in Israels economy including a recent $1.7 Billion investment in cybersecurity startup Wiz.

Eden Spring

Israeli company. The parent company of Eden Springs UK is an Israeli water company which steals water resources from the farmers and towns in the Golan Heights, restricting access to it for non Israelis. Eden Water around Europe sells locally sourced water, however, as its parent is complicit in illegal occupation, it should be boycotted.

Caribou Coffee

Caribou Coffee is owned by JAB Holding Company, which is a pro-Israeli company. The Reimann family, who own JAB Holding, are Zionists and support Israel through investments and donations via their Alfred Landecker Foundation.

Dr Pepper

Dr Pepper's parent company, Keurig Dr Pepper, is owned by JAB Holding Company, which is a pro-Israeli company. The Reimann family, who own JAB Holding, are Zionists and support Israel through investments and donations via their Alfred Landecker Foundation.

Espresso House

Espresso House is owned by JAB Holding Company, which is a pro-Israeli company. The Reimann family, who own JAB Holding, are Zionists and support Israel through investments and donations via their Alfred Landecker Foundation.

Peet's Coffee

Peet's Coffee is owned by JAB Holding Company, which is a pro-Israeli company. The Reimann family, who own JAB Holding, are Zionists and support Israel through investments and donations via their Alfred Landecker Foundation.

Pret-a-manger

Pret is owned by JAB Holding Company, which is a pro-Israeli company. The Reimann family, who own JAB Holding, are Zionists and support Israel through investments and donations via their Alfred Landecker Foundation.

History of Rockstar Energy

Rockstar Energy Drink emerged onto the energy beverage scene in 2001, founded by Russell Weiner in Las Vegas, Nevada. With its bold branding and promise of providing a potent energy boost, Rockstar quickly gained traction among consumers, particularly within the youth demographic and extreme sports communities. The company strategically leveraged sponsorships and endorsements in the realms of motorsports, action sports, and music events to enhance its visibility and connect with its target audience. This marketing approach helped propel Rockstar into a major player in the energy drink market, competing fiercely with industry giants like Red Bull and Monster Energy.

Throughout its history, Rockstar Energy has expanded its product line to include various flavors and formulations to cater to diverse consumer preferences. Its distinctive packaging and aggressive marketing campaigns have solidified its position as a prominent player in the energy drink market. Despite facing scrutiny over health concerns associated with high caffeine and sugar content common to energy drinks, Rockstar has continued to thrive, adapting to changing consumer tastes and regulatory landscapes. In 2020, PepsiCo acquired Rockstar Energy, further bolstering its resources and distribution capabilities, ensuring its continued presence and relevance in the competitive energy drink market.