History of Reese's
Reese's, one of the most iconic candy brands in the U.S., was founded in 1928 by H.B. Reese, a former
dairy farmer and employee of Milton S. Hershey's chocolate company. Reese initially started the H.B.
Reese Candy Company to sell a variety of chocolates and confections. His most successful creation,
the peanut butter cup, combined rich milk chocolate with a creamy peanut butter filling, quickly
gaining popularity for its unique flavor combination. Reese's Peanut Butter Cups became the flagship
product, contributing significantly to the company's growth.
In 1963, after H.B. Reese's death,
his family decided to sell the company to the Hershey Chocolate Corporation, which had been a
crucial partner in providing chocolate for Reese's candies. This acquisition helped Hershey broaden
its portfolio and grow the Reese's brand further. Over the years, Reese's became a household name,
with the original Peanut Butter Cups leading to a wide variety of spin-offs, including Reese's
Pieces, Big Cups, and seasonal shapes like Reese’s Eggs and Pumpkins.
Today, Reese's products
are sold globally, and the brand has maintained its iconic status through creative marketing and a
constant stream of new product innovations. Despite its global reach, the brand has retained the
core elements that made it a success: the perfect balance of chocolate and peanut butter.