History of Purex
Purex is a well-known brand under Henkel, specializing in laundry and household cleaning products.
Founded in 1922, Purex initially focused on developing laundry detergents that offered effective
cleaning while being gentle on fabrics. Over the decades, Purex has expanded its product line to
include a variety of laundry detergents, fabric softeners, and stain removers, becoming a staple in
households across the globe.
Henkel, the parent company of Purex, is a multinational
corporation headquartered in Germany. Henkel acquired the Purex brand in 1988, further strengthening
its position in the global consumer goods market. With a commitment to innovation and
sustainability, Purex continues to evolve, introducing new formulations and products that meet the
changing needs of consumers while adhering to high environmental standards.
Today, Purex
remains a trusted name in laundry care, offering products that deliver clean, fresh-smelling clothes
with each wash. Its history of innovation and quality has solidified Purex's reputation as a leader
in the laundry care industry, providing solutions that make everyday chores easier and more
efficient for consumers worldwide.