Is Puma on BDS List?

Boycott

Puma has to be boycotted

Highly Israel-supporting. Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Proof

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Some other brands to boycott

Marks and Spencer / M&S

Purely jewish brand and zionism-supporting over decades. Marks & Spencer has been a pro zionist entity since its inception, with various members of its management openly declaring support for the zionist state. For over 100 years, they have been the biggest commercial conduit between Israel and the UK. More recently however, they have publicly distanced themselves from having 'political' ties and aims. And since the last statements in support of Israel were around the year 2000, it is difficult to tell how much their leadership supports Israel.

Nike

Sells products in stores in Israel, occupied-Palestine, and have sponsorship deals with several Israeli athletes and teams.

Fox

Purely Israeli

Castro

Purely Israeli

Adidas

Adidas uses israeli manufacturer, Delta Galil, to manufacture its underwear range.

Chanel

Donations to Israel. It is privately owned by the Wertheimer family. Alain Wertheimer, condemned the attack on Israel but remained silent on the attacks on Gaza, also pledged $4m in Chanel's name.

Timberland

Its President and CEO Jeffrey Swartz is an active Zionist. In a recent ‘solidarity visit’ to Israel, where he made it clear he was speaking as the CEO of Timberland, he suggested sending 100 IDF soldiers to the US for a week as ambassadors for Israel. Although Timberland is a publicly traded company, his family holds approximately 47% of the stock and has approximately 81% of the voting power.

Kenneth Cole

Kenneth Cole's message in the commercial straightforwardly shows his support for Israel, affirming solidarity and resilience during difficult times.

Delta Galil Industries

Purely Israeli

History of Puma

Puma, the renowned German multinational corporation specializing in athletic and casual footwear, apparel, and accessories, has a rich history dating back to its establishment in 1948 by Rudolf Dassler, brother of Adidas founder Adi Dassler. Initially named Ruda, later rebranded as Puma, the company quickly gained prominence for its innovative designs and high-performance products, becoming a key player in the sports industry. Over the decades, Puma has continuously evolved, collaborating with athletes, artists, and designers to push boundaries in fashion and sportswear. With iconic products like the Puma Suede and partnerships with athletes such as Usain Bolt and cultural icons like Rihanna, Puma has solidified its position as a global leader in sports and lifestyle apparel, epitomizing the fusion of performance and style.