History of Noon.com
Noon.com is a prominent e-commerce platform in the Middle East, established by Emirati businessman
Mohamed Alabbar in 2017. The platform was envisioned to cater to the growing demand for online
shopping in the region, providing a wide range of products from electronics and fashion to home
goods and groceries. It launched officially in the UAE in September 2017, followed by Saudi Arabia
in December of the same year.
The creation of Noon.com was a strategic move to compete with
global giants like Amazon, which had begun to enter the Middle Eastern market. Mohamed Alabbar, also
known for his role in developing the Burj Khalifa, saw an opportunity to tap into the region's
burgeoning e-commerce sector. Despite facing initial challenges, Noon.com expanded rapidly,
leveraging Alabbar's extensive network and experience in the business world.
Over the years,
Noon.com has continued to grow and diversify its offerings, introducing new features like Noon Daily
for grocery delivery and Noon VIP for premium services. It has also expanded its reach to Egypt and
other countries in the region. Today, Noon.com remains a key player in the Middle Eastern e-commerce
landscape, known for its competitive pricing, reliable delivery, and customer-centric approach.