History of Lavazza
Lavazza is an iconic Italian coffee brand known worldwide for its rich history and commitment to
quality coffee. Established in 1895 by Luigi Lavazza in Turin, Italy, the company started as a small
grocery store and later became a major player in the coffee industry. Luigi's passion for blending
coffee beans led to the creation of unique blends that appealed to the tastes of Italian consumers,
setting the foundation for the brand's success.
Throughout the 20th century, Lavazza expanded
its presence both domestically and internationally, becoming one of Italy's most beloved coffee
brands. The company introduced innovations such as vacuum-packed coffee and espresso blends that
catered to the growing demand for espresso drinks. In the 1990s, Lavazza solidified its global
position through strategic partnerships and acquisitions, further strengthening its market share and
reputation.
Today, Lavazza remains a family-owned business, now managed by the third and fourth
generations of the Lavazza family. The company continues to uphold its commitment to quality and
sustainability, sourcing coffee beans responsibly and promoting initiatives to support
coffee-growing communities. With a presence in over 140 countries, Lavazza continues to be
synonymous with Italian coffee culture, offering a range of products from espresso and filter coffee
to single-serve systems and coffee machines.