History of Labello
Labello is a renowned brand of lip care products that has a rich history dating back to the early
20th century. The story begins in 1909 when Dr. Oscar Troplowitz, a chemist and entrepreneur,
founded Beiersdorf AG, a German company specializing in skincare and personal care products. Dr.
Troplowitz's vision was to create innovative products that would cater to the evolving needs of
consumers. In 1909, Beiersdorf introduced the world's first lip care product in a tube, known as
Labello. The name 'Labello' is derived from the Latin word 'labeo,' meaning 'I soothe' or 'I
protect,' reflecting the product's purpose of providing moisture and protection to the lips.
Labello quickly gained popularity for its effective formula and convenient packaging,
becoming a staple in households across Europe. Over the years, the brand continued to innovate,
introducing new variants and formulas to address different lip care needs. In the 1970s, Labello
expanded its reach globally, capturing markets beyond Europe and establishing itself as a trusted
name in lip care. Today, Labello offers a diverse range of products, including lip balms, lip
butters, and lip oils, each designed to nourish, moisturize, and protect lips against harsh
environmental conditions. With its long history of innovation and commitment to quality, Labello
remains a beloved choice for consumers seeking reliable lip care solutions.