History of La Prairie

La Prairie is a renowned luxury skincare brand owned by Beiersdorf, known for its exclusive formulations and high-end products. Founded in Switzerland in 1978, La Prairie quickly gained recognition for its pioneering use of cellular therapy in skincare, focusing on anti-aging solutions that harness the power of precious ingredients like caviar extracts and rare botanicals. The brand's commitment to innovation and luxury has made it a favorite among discerning customers worldwide, offering a range of products from moisturizers to serums that promise transformative results and a lavish skincare experience. Today, La Prairie continues to uphold its reputation as a leader in luxury skincare, blending scientific expertise with opulent formulations to redefine beauty rituals globally.