History of KurKure
Kurkure, a popular Indian snack, was launched by PepsiCo India in 1999. It quickly became a household
name known for its crunchy texture and unique flavors. The development of Kurkure involved extensive
research to cater specifically to Indian taste preferences, blending traditional spices like
turmeric, chili, and cumin with modern snack food technology.
Initially marketed as a "fun
snack," Kurkure gained widespread popularity due to its distinct shape and addictive taste. The
brand capitalized on its appeal by introducing various flavors over the years, ranging from Masala
Munch to Green Chutney and even regional favorites like Rajasthani Style. This diversity in flavors
helped Kurkure capture a broad consumer base across different regions of India.
Over time,
Kurkure expanded its product line to include healthier variants like Multigrain and Baked Kurkure,
responding to growing health-conscious consumer trends. Its success has made it a dominant player in
the Indian snack market, with a presence in retail stores and online platforms. Today, Kurkure
continues to innovate, adapting to changing consumer preferences while maintaining its position as
one of India's most beloved snack brands.