History of Kotex
Kotex, a prominent brand in feminine hygiene, has a rich history dating back to the early 20th century. In 1919, Kotex was introduced by Kimberly-Clark, initially as a bandage for soldiers during World War I. However, recognizing the potential market for feminine hygiene products, Kimberly-Clark repurposed the material into the first disposable menstrual pad for women. This innovation marked a significant departure from traditional methods of managing menstruation, which often involved reusable cloth pads or homemade alternatives.
The introduction of Kotex revolutionized the menstrual hygiene industry, offering women a more convenient and discreet solution. Over the years, Kotex continued to evolve its product line, introducing innovations such as adhesive strips for secure attachment to undergarments, thinner and more absorbent materials for increased comfort, and a variety of sizes and shapes to accommodate different preferences and flow levels. Kotex also played a role in breaking taboos surrounding menstruation, participating in advertising campaigns that aimed to normalize discussions around women's health and hygiene. Today, Kotex remains a leading brand in the feminine hygiene market, providing women worldwide with trusted products for their menstrual needs.