History of Kinder
Kinder, a brand famously known for its confectionery products, has its origins rooted in Italy with
its founding by Michele Ferrero in 1968. Ferrero, already renowned for Nutella and Ferrero Rocher,
launched Kinder with a vision to create innovative treats specifically for children. The brand's
name, which means 'children' in German, reflects its target audience and ethos of providing
delicious and wholesome snacks.
The first product under the Kinder brand was Kinder Chocolate,
a milk chocolate with a creamy milk filling. It quickly became a favorite among families for its
kid-friendly size and taste. Over the years, Kinder expanded its product line to include iconic
offerings like Kinder Surprise, the chocolate egg with a toy inside, and Kinder Bueno, a crispy
chocolate bar filled with creamy hazelnut filling. These products not only became popular treats but
also captured the imagination of children worldwide, making Kinder a household name synonymous with
quality and enjoyment. Today, Kinder continues to innovate, offering a range of chocolates and
treats loved by both children and adults alike.