History of FIJI Water
FIJI Water was founded in 1996, capitalizing on the unique qualities of the artesian water sourced
from a sustainable aquifer located in Fiji. The water is drawn from a pristine aquifer deep within
the volcanic rock, resulting in its signature mineral profile, which includes silica, giving it a
smooth and soft taste. The founders, David Gilmour and his wife, discovered the untouched beauty of
Fiji and recognized the potential to market high-quality bottled water from this remote paradise.
After establishing the brand, FIJI Water quickly gained popularity in the premium bottled water
market, distinguishing itself through its commitment to purity, taste, and environmental
sustainability. The iconic square bottle design, featuring the lush Fijian landscape, helped create
a strong brand identity and made it instantly recognizable on store shelves. The company positioned
itself as a luxury product, appealing to health-conscious consumers and individuals seeking a
premium experience.
In 2004, FIJI Water was acquired by The Wonderful Company, owned by Stewart
and Lynda Resnick, further enhancing its reach and market presence. Under the Resnicks’ leadership,
the brand expanded its distribution, marketing, and product line. They invested in sustainable
practices, ensuring that water extraction does not negatively impact the local environment or
community, and aimed to create a positive impact in Fiji through social responsibility initiatives.
Today, FIJI Water is one of the leading bottled water brands globally, known for its quality
and distinct taste. The brand continues to emphasize its commitment to sustainability and the
environment, promoting initiatives that support local communities and conservation efforts in Fiji.
With its reputation as a premium water source, FIJI Water has solidified its place in the beverage
industry, appealing to consumers who value both quality and responsible sourcing.