Is Febreze on BDS List?

Boycott

Febreze has to be boycotted

Febreze is a brand of Procter and Gamble

Huge investments and support to Israel. Have a research and development center and invests Israeli-based companies as well. Strong economic support. Procter and Gamble opened an R&D center in Tel Aviv, Occupied Palestine, in which it invests $2bn annually.

Proof

Alternatives to Procter and Gamble Products

Supermarket own brand products. Eg. Morrisons

Search all brands to boycott

Some other brands to boycott

KIMBERLY CLARK

In 1998, Kimberly-Clark received the Jubilee Award by the Israeli Prime Minister Netanyahu. This is the highest tribute ever awarded by the 'State of Israel' in recognition of those individuals and organizations, that through their investments and trade relationships, have done the most to strengthen the Israeli economy. Kimberly Clark Corp owns 49.9% interest in Israeli company Hogla (6/96) through America-Israel PaperMills $49.9m.

Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

History of Febreze

Febreze, the popular household odor eliminator, has an intriguing history dating back to the early 1990s. Originally developed by Procter & Gamble scientists looking to create a fabric refresher, Febreze hit the market in 1998. Initially, the product struggled to find its footing, as consumers were skeptical about its efficacy and questioned the need for such a product in their cleaning routines. Despite extensive marketing efforts, Febreze failed to make a significant impact in its first year on the shelves.

However, a pivotal moment came when Procter & Gamble conducted consumer research that revealed an unexpected truth: people had become 'nose-blind' to the odors in their own homes. Armed with this insight, the company shifted its marketing strategy to emphasize Febreze's ability to eliminate odors rather than simply freshen fabrics. This change proved to be a game-changer. Febreze's sales soared as it became recognized as an essential tool in tackling household odors, from pet smells to cooking odors and beyond. Over the years, Febreze has expanded its product line to include various scents and formulations, cementing its status as a household staple for odor elimination. Today, Febreze is a household name globally, with a wide range of products catering to different needs, from air fresheners to fabric refreshers, continuing to innovate and adapt to consumer preferences.