History of Coppertone
Coppertone, a brand owned by Beiersdorf, has a rich history deeply intertwined with sun care
innovation. Founded in 1944, Coppertone revolutionized sun protection with its iconic advertising
campaigns featuring the 'Coppertone Girl' and the slogan 'Don't Be a Paleface.' These campaigns
helped popularize the idea of using sunscreen to prevent sunburn and promote tanning safely.
Over the decades, Coppertone has expanded its product line to include a wide range of sunscreens and
related products tailored to different skin types and needs. The brand remains synonymous with
quality sun care products that emphasize both protection from harmful UV rays and enhancing the
tanning experience. Today, Coppertone continues to be a trusted name in sun protection, focusing on
innovation and meeting the evolving needs of consumers worldwide.