History of Braun
Braun, originally a German company, is well-known for its high-quality consumer products,
particularly in the realm of personal care and household appliances. Founded in 1921 by Max Braun in
Frankfurt, Germany, the company initially focused on producing radio sets. However, after World War
II, Braun shifted its focus to manufacturing electric shavers, which became the cornerstone of its
product line. The company's commitment to precision engineering and innovative design quickly
established Braun as a leader in the personal grooming industry.
In 1967, Braun merged with The
Gillette Company, an American manufacturer of safety razors and other personal care products. This
partnership provided Braun with greater access to international markets and resources, allowing the
brand to expand its product offerings beyond electric razors. The acquisition also marked Braun's
entry into the design and production of small household appliances, such as coffee makers, toasters,
and irons, which complemented its existing lineup of personal care devices.
In 2005, The
Gillette Company was acquired by Procter & Gamble (P&G), a multinational consumer goods corporation
based in the United States. This acquisition brought Braun under the ownership of P&G, allowing the
company to leverage P&G's extensive global distribution network and marketing capabilities. Today,
Braun continues to be recognized worldwide for its commitment to quality, innovation, and design
excellence in personal care and home appliances, maintaining its reputation as a trusted brand for
consumers seeking reliable and high-performance products.