History of All
The All laundry brand, owned by Henkel, has a rich history dating back to its inception in 1959. It
was introduced as the first laundry detergent specifically formulated for use in both traditional
and high-efficiency washing machines. The brand quickly gained popularity due to its effectiveness
in cleaning a wide range of stains and fabrics.
Over the decades, All has continued to innovate
and expand its product line to meet the changing needs of consumers. It has introduced various
formulations, including detergents that are free from dyes and perfumes, as well as those designed
for cold water washing.
Today, All remains a trusted household name in laundry care, known for
its commitment to quality and innovation. It is part of Henkel's portfolio of brands, which includes
other well-known names in the laundry and home care sectors. The brand continues to evolve, offering
products that cater to the diverse preferences and lifestyles of consumers around the world.