History of All

The All laundry brand, owned by Henkel, has a rich history dating back to its inception in 1959. It was introduced as the first laundry detergent specifically formulated for use in both traditional and high-efficiency washing machines. The brand quickly gained popularity due to its effectiveness in cleaning a wide range of stains and fabrics.

Over the decades, All has continued to innovate and expand its product line to meet the changing needs of consumers. It has introduced various formulations, including detergents that are free from dyes and perfumes, as well as those designed for cold water washing.

Today, All remains a trusted household name in laundry care, known for its commitment to quality and innovation. It is part of Henkel's portfolio of brands, which includes other well-known names in the laundry and home care sectors. The brand continues to evolve, offering products that cater to the diverse preferences and lifestyles of consumers around the world.